Paulina Salas

When I’m not building brands or curating content that actually hits, I’m styling outfits, layering gloss, and deep-diving into fashion TikToks like it’s research (because... it is). I’m a fashion and beauty enthusiast through and through—with a creative eye that’s always on and a love for self-expression in every form.

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My world revolves around aesthetics, storytelling, and making things feel intentional. I find inspo in runway moments, streetwear, vintage archives, packaging design, and even the way light hits certain colors. My camera roll? Full of makeup tutorials, outfit ideas, and creative concepts in progress.

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Beyond client work, I also curate my own digital presence with the same level of thought and artistry—keeping a consistent aesthetic across Instagram and TikTok that reflects my taste, creativity, and current obsessions. My personal content is where I experiment, express, and stay tapped into what’s resonating in real time.