PAULINA SALAS

EXPERIENCE

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Social Media Manager | Reflex Media

Los Angeles, CA / September 2023 to October 2024

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●  Managed monthly content calendars across Instagram, TikTok, Facebook, and Twitter. Aligned content with campaign launches, client needs, and promotional initiatives.

●  Grew Instagram impressions from 11k to 90k/month and TikTok impressions from 15k to 65k/month through optimized posting and trend-driven strategy.

●  Led the creative strategy behind a viral TikTok series featuring the face of our brand

●  Successfully generated leads and contributed to consistent growth in monthly product purchases.

●  Oversaw creative direction for all social media content produced and managed a team.

●  Sourced UGC, managed influencer partnerships (paid/gifted), and tracked campaign success across

KPIs with a 20k monthly budget.

●  Led the planning and execution of quarterly video and photo production shoots.

●  Researched platform trends and competitor activity to inform content and campaign pivots.

●  Provided creative direction for all social content and digital ads across social platforms. Also

managed a small team.

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Creative Marketing Manager | Dropplugg

Los Angeles, CA / May 2021 to February 2023

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●  Increased TikTok from 25k to 48k followers; IG from 22k to 35k

●  Cultivated a playful and fashion-forward strategy that consistently produced Tik Toks with 1M+ views

●  Managed 50 influencer partnerships for paid and gifted campaigns.

●  Assisted in graphic creation and video production across platforms, using Adobe Creative Suite and

Canva for graphics, and Final Cut Pro/Premiere Pro for video editing.

●  Created and nurtured a strong community presence by launching local pop-up events, activations,

and sneaker styling sessions.

●  Launched Brand Rep affiliate program to drive influencer-based sales.

  Directed creative campaign shoots and talent sourcing for seasonal content.

●  Activated “What’s in My Closet” series on Youtube showcasing sneaker styling.

 

Social Media Coordinator | Clover Craft

Ontario, CA / May 2021 to March 2022

• ●  Increased followers on Instagram from 41.5k to 54k.

• ●  Managed over 200 influencer partnerships and $15,000 monthly influencer budget.

• ●  Created paid product campaigns for Tik Tok, Instagram, Facebook, Pinterest, and Youtube.

• ●  Launched livestream series on Instagram, Facebook, and Youtube.

• ●  Staged product and service shoots for TikTok, Instagram, Pinterest, Facebook, Twitter.

• ●  Rebranded blog to reach new target demographic of 750,000 monthly visitors.

• ●  Curated print newsletter that is distributed across 500+ national retailers.

  Influencer Marketing Intern | Honeybum Women’s Fashion Brand Los Angeles, CA / February 2021 to May 2021

• ●  Managed 75 influencer partnerships including product exchanges, contracts, and content.

• ●  Developed daily ROI reports detailing influencer content, daily spend, and analytics.

• ●  Utilized Hootsuite to schedule content for Instagram, Tik Tok, and Twitter.

● Scouted modeling talent and assisted on-set during photoshoots

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Social Media & Website Manager | 4 Kids Clothes Kid’s Clothing Streetwear Brand

Anaheim, CA / February 2019 to February 2021

• ●  Designed an e-commerce website on Shopify to drive sales.

• ●  Developed content strategy and paid ad campaigns for Instagram and Facebook.

• ●  Managed model searches and organized photoshoots for digital campaigns.

• ●  Designed digital and print assets using InDesign and Canva.

• ●  Oversaw customer engagement on Yelp and Google business.

   

• EDUCATION
  B.S Degree In E-Commerce & Marketing | University of La Verne - Graduating in 2025